Aiming a Brighter Future

Sameer Agriculture and Livestock Limited (SALL) is a joint venture between the Sameer Group and RJ Corp, India. It is an ISO certified company with a wide portfolio of promising brands along with technologically-advanced processing plants and chilling centers. We are one of the most renowned brands in East Africa, serving primarily in Kenya, Uganda, and Tanzania, and have gained a competitive edge over other industry players by delivering superior quality products made from handpicked ingredients from the best of the farms.

Our products including milk, flavored drinks, yogurts, etc. cater to a wide range of consumers and take care of the African population’s nourishment. We have blended innovative and environment-friendly practices into our operations and introduced the recyclable Aseptic PET and Tetra packaging that seals the freshness of our products while serving nature. Over the years, our products have kept several African families in tune with their spirits and given them the confidence and positivity to seize the day.

50M+ Happy Consumers
30+ Locations
60+ Products
500+ Employees

Our Vision & Mission

We strive to be the most admired global wellness and nutritive agriculture and beverages enterprise that ensures superior quality of life for our consumers, partners/producers, employees, and other stakeholders through innovative offerings.

Our People

We believe that our qualified staff is the real reason behind our growth and success, and their true commitment reflects in the confidence that our customers, vendors, shareholders and their extended families have in our products and services. Their dedication to deliver the best has enabled us to ensure complete nutrition across African families.

Know Our Leaders

Mr. M.S. Parikh - Managing Director
of RJ Corp & SALL

A Gold Medalist in Dairy technology from NDRI, Mr. Parikh’s role in modernizing and innovating the dairy industry has been exponential. In a career span of almost 30 years, he has worked extensively with various dairy cooperatives as well as NDDB. Along with a deep understanding of the FMCG business dynamics and market trends, he is well-versed in the intricacies of India’s as well as Africa’s regional diversities, trends and consumer needs.

Mr. Vijay Singh - CEO

Mr. Singh has a professional experience of more than 28 years in the field of business operations along with business and financial planning. He worked with Pepsi group of companies as a general manager for almost 10 years. He thereafter joined RJ corp. in the year 2017, and was deputed as the CEO of Varun Food and Beverages Ltd., Zambia. In 2019, he joined SALL, Kenya to lead the business for Daima and Creambell.

Mr. Kenneth Kareithi - COO

Mr. Kareithi holds an experience of almost 20 years in the fields of sales, marketing, strategic commercial initiatives and product development. He has worked with various multinational and regional services, manufacturing industries and investment companies in Kenya. He also gained valuable experience in development and accountability of annual budget along with profit and loss outlooking for several investments.

Rajnish Dube - General Manager (Sales)

An expert in setting up the sales and distribution model as per the geography, Mr. Rajnish Dube is a sales professional with 25+ years of experience across various industry verticals including FMCG, Pharma OTC and Telecom. With rich exposure in Product & Brand marketing, he has a great ability to envisage the ever evolving consumer needs, aspirations, and trends. His initiatives, confidence, and commitment fuel his passion for continuous growth which truly sets him apart as a leader.

Jackson Seremani - Assistant Manager (Sales)

Mr. Seremani oversees the day-to-day sales and delivery of our products to the mid-level supermarkets that are usually located in the estates. Having previously worked for Danone in the Middle East, his biggest aspiration is to help SALL Kenya grow to become the best dairy company in Africa. Apart from being a workaholic, he is also a huge sports enthusiast. His resilience and hunger for growth make him a real go-getter.

Sanjiv Nair - General Manager (Sales)

Mr. Nair has a professional experience of more than 25 years, out of which he has served for 8 years in the African market. Having previously worked for companies like PepsiCo, India, he is a celebrated sales person who has won several awards for his strategic approach. His confidence, enthusiasm, and networking ability is truly remarkable.

Rajeev Srivastava - General Manager (Sales)

Mr. Srivastava has been working in Africa since 2012 and has 7 years of experience in the dairy and beverages industry. With a career span of 20 years, he has become a ferocious sales professional who has applaudable passion, multitasking skills, thoroughness, and tenacity. His vast experience in telecommunication has made him understand the nuances of the market and sales explosiveness. With several accolades adding to his pride, the PepsiCo’s “Ring of Honor” is the closest to his heart.

Sanjay Kumar - General Manager (Plant Operations)

Currently serving as the General Manager – Operations in SALL, Mr. Kumar has a rich experience of 29 years. He has been working in Africa since the last 12 years and has played a major role in ensuring that the families in Africa get healthy, high-quality, and non-compromised dairy products. With key accountability of safeguarding all our plant operations, he truly stands apart for his leadership skills, analytical mindset, and eye for quality & detail.

Sumit Kumar - General Manager (Commercial)

Mr. Kumar has over 22 years of experience in Finance and Commercial and is well-versed with the financial compliances of both India as well as Africa. With a portfolio filled with brands like Creambell ice cream and now Daima, he has gained in-depth knowledge of the dairy and beverages industry. His ability to optimize processes, passion for details, and administrative skills are distinctive and noteworthy.

Quality & Safety

We have broken new grounds when it comes to preserving the taste and health of our packaged products.

Our pre-sterilized Aseptic PET bottles guarantee ZERO spillage along with the ease of carrying, longer shelf life and enhanced hygiene. This is just an example of our R&D team’s dedication to upgrading the quality of our products, ensuring that you never have to compromise with the nutrition of your family.

Our Certifications

Our two units in Lunga Lunga and Nakuru have received various certificates of compliance which ensures the quality and safety of all our products.

SALL Lunga Lunga

  • HALAL Certification
  • The Kenya Bureau of Standards ( KEBS) Certification
  • ISO Certification
  • Nairobi County License for Manufacturing
  • KENYA Dairy Board License for Milk Procurement, Dairy Processing / Packaging and Storage


  • The Kenya Bureau of Standards ( KEBS) Certification
  • KENYA Dairy Board License for Milk Procuremen , Dairy Processing / Packaging and storage
  • Nakuru County License for Manufacturing

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